Cofounder, Everyday California
Everyday California is an iconic California lifestyle brand and top 5 tourist attraction in Southern California. Everyday California partnered with Cherokee last year to offer a full apparel line globally. The brand originates from La Jolla, California where it houses a full retail store, an online e-commerce site and a kayak and adventure storefront. It employs up to 50+ employees during peak season, and has consistently ranked one of the best things to do outdoors in San Diego.
Everyday California is a rising star in the lifestyle brand business. But a few years ago it was just a small kayak shop in La Jolla. Mike Samer and Chris Lynch (pictured above) purchased the company in 2012 and quickly built it into the powerhouse that it is today. They turned to Harvey Esquire to help them with their constantly evolving legal needs.
Here are some of the matters that we worked on:
In May 2015, publicly traded company Cherokee purchased Everyday California’s clothing line but licensed back a portion of those rights to Everyday California. Cherokee is a recognized global leader in fashion and lifestyle brands including brands such as Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Sideout®, ále by Alessandra® and Flip Flop Shops®. Everyday California has joined the ranks of other surf and skate lines in a category (active wear) which is growing exponentially each year.
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